Financial Advisor Referral System

Financial Advisor Referral System

Close more loans from financial advisors.

Top Three Reasons to Work with Advisors:

1: You’ll Get High-Quality Referrals and Better Lead Conversion Rates.

Referrals from financial advisors are likely to be the highest quality referrals you’re going to get. Here’s why:

  • Unlike real estate agent referrals, clients pay for advice from financial planners and are therefore more likely to follow it.
  • Financial advisors don’t give out 3 names. They give out one name: yours.

This means that when you receive a referral from a financial advisor, you’re more likely to turn that lead into a closed loan vs. getting a referral from any other lead source.

2: Financial Advisors Don’t Work Weekends.


This means they won’t expect you to work weekends either!

3: You Have Much Less Competition.

Do you know any good real estate agents who don’t have an existing LO relationship or who don’t have LO’s calling them incessantly? This is particularly true for the really great agents! You may have a great value proposition for Realtors, but it will be extremely hard to break through given all the other LO’s vying for their attention.

On the other hand, financial advisors typically don’t have a great relationship with a loan officer and LO’s are generally not calling them incessantly for business. This means that working with financial advisors is a wide-open opportunity with very little competition.


Includes 18-Module Online Coaching from Top Producer, Craig Strent

Part 1: Let’s Prepare!


  • 1:
    The resources you need to work with advisors
  • 2:
    The loan process you need to work with advisors
  • 3:
    How to create a “Mortgages Under Management” System
  • 4:
    Glossary of terms and key concepts to work with advisors
  • 5:
    How to identify the right type of advisor and target your focus
  • 6:
    How to build your list of advisors
  • 7:
    Top mortgage planning strategies to use with advisors (what to talk about)
  • 8:
    How to prepare your presentation book

Part 2: Let’s Do It!


  • 9:
    How to get the advisor meeting
  • 10:
    How to prepare for the advisor meeting
  • 11:
    How to conduct the advisor meeting
  • 12:
    How to follow-up after the meeting to get better results

Part 3: How to Handle the Business


  • 13:
    How to Handle a Client Referral from an Advisor
  • 14:
    What to do when the loan closes

Bonus Modules: Go Big or Go Home!


  • 15:
    How to Organize a CE Class
  • 16:
    How to Market a CE Class
  • 17:
    How to Teach a CE Class
  • 18:
    How to Follow-up After a CE Class and Generate More Referrals
Todd Swanson
Craig's training changed how I talk with Financial Advisors by changing what we talk about. His material pulls back the curtain on how advisors think and what problems they have that we can solve.  The training literally gave me the language that Financial planners use, thus enabling me to speak to their problems using their own vernacular.  Highly impactful and well worth the money!
Daniel Williams
I thought I knew quite a bit about pursuing Financial Advisors as referral partners and working with them as well. Then I began working with Craig and his Financial Advisor Referral System. I was blown away by how much more I needed to know. Not only did I get a 30,000-foot view of working with financial advisors, but I also got tactics and strategies that I've been able to implement. The Financial Advisor Referral System has helped me consistently grow my business!
Andy Schwartz
I went through this program on how to pursue business from financial advisors. This was a big leap for me because I’ve never paid anyone for advice before, but Craig did not disappoint. He taught me how to speak their language and implement systems that bring value to advisors and their clients where other LO’s do not. Highly recommended if you’re serious about cultivating relationships in that sector.

Includes the CMPS® Certification Course and Advanced Training in the Five Key Areas of Mortgage Planning ($950 value):

Mortgage & Real Estate Taxation


  • How to use little-known tax rules to benefit clients, generate financial advisor referrals and close more loans.
  • Includes a deep dive into mortgage interest deductions, the gift tax, and the capital gains tax.

Financial, Housing, & Mortgage Markets


  • How to understand and simplify the mortgage and real estate market, and how to overcome objections using market data.
  • Includes a deep dive into interest rate and economic trends, the bond market, the Federal Reserve, housing demographics, and housing market trends.

Cash Flow Planning for Homeowners & Buyers


  • How to benefit clients and convert more leads using loan comparisons and case studies.
  • Includes illustrations and calculators for the cost of waiting, buy vs. rent, cash vs. mortgage, and debt consolidation.

Cash Flow Planning for Real Estate Investors


  • How to benefit real estate investors using loan comparisons and case studies.
  • Includes illustrations and calculators for cash flow comparisons and rate of return analysis.

Ethics, Compliance, and Business Planning


  • How to stay legally compliant and implement key daily habits to grow your business.
  • Includes business planning templates, lead conversion templates, and a library of marketing content to position yourself as an expert guide in the modern home buying journey.
  • CMPS® stands for Certified Mortgage Planning Specialist.
  • The 15-module CMPS® course has a short exam at the end of each module. You take the course at your own pace and become CMPS® certified once you pass the exams.
  • CMPS® graduates are able to teach continuing education courses for CPAs, financial planners in all 50 states, and real estate agents in over 20 states. This helps you to stand out from your competition and build relationships with top referral partners in your local market.

Includes Mortgage Marketing Content ($950 value):

Daily Market Updates


  • Stay updated on the latest mortgage and housing trends with daily market updates delivered to your inbox.
  • Each update includes a consumer-facing version with your personal branding that you can share on social media each day.

Library of Market Stories & Lead Conversion Campaigns


  • Copy and paste our done-for-you marketing campaigns into your CRM. Includes lead conversion campaigns for:

    o First-time homebuyers
    o Move-up homebuyers
    o Real estate investors
    o Referral partners

MBS Dashboard


  • Win the business with a better answer to the question, “What’s Your Rate?”
  • Includes real-time market data, alerts, and intra-day market updates.

Your Investment: $2,950

1 Loan.

Invest the commission from one loan in yourself to make hundreds of thousands in commissions after you implement the system.